5. The contrast between simplicity and complexity creates value. It seems like the more simple a complex device is, the more value it holds to the user. Usually, when things are invented, they are large and heavy with all their mechanical parts visible and naked. But when an inventor (or designer) is able to make the thing compact and small, with all it’s inner workings sort of tucked away, and only the simple operating tools visible and instinctively placed, it becomes merchandise. And in contrast, after these things have been made small with only the bare essentials on the outside, there is added value sometimes in revealing the complexity, like a watch that is open to all the little gears and gizmos that make it operate. Before it was this simple device that kept the time, and now it’s this little complicated time machine. We put added value on that! And I suppose it helps when all the parts are made of gold or silver as well, but you get the idea.
6. Getting comfortabley lost is one of my favorite experiences. Also, the idea that a meal tastes different in different environments… I love that. This chapter has been my favorite so far and I don’t really know what else to say about it except here are a few quotes that I liked, “Synthesizing the ambient experience of simplicity requires attention to everything that seemingly doesn’t matter” and “Once you have properly situated yourself, you’re completely free to get lost in the rhythm”. All of the concepts in this chapter are interesting to contemplate when considering the design of an experience, which is exactly what we do.
